We first fell in love with the product itself: the texture, the scents, and how naturally it fits into everyday moments when you just need to pause and reset.

Then we met Nancy Rothner, the founder of Pinch Me, and loved the brand even more.

Nancy created Pinch Me after years as a clinical hypnotherapist specializing in stress reduction. Her goal was simple: create something people could reach for anytime, anywhere, when life felt like a lot.

Something simple. Something tangible. Something you can reach for in the middle of real life.